Paid Search & Keyword Strategy Capture intent at the moment it happens. We manage full-funnel SEM

programs across Google, Bing, and emerging search platforms, from keyword strategy to bid management to

landing page optimization.

Paid Social Across Major Platforms Reach and engage audiences across Meta, TikTok, LinkedIn, Pinterest,

Snapchat, Reddit, and X. We develop platform-native strategies paired with custom audience targeting powered

by your first-party data.

Programmatic & Display Media Access premium inventory across the open web, private marketplaces, and

curated deals. We build and optimize programmatic campaigns using first-party data activation, contextual

targeting, and real-time bidding strategies.

Retargeting & Remarketing Re-engage visitors who showed intent but didn't convert. We build sophisticated

retargeting programs across display, social, and CTV with frequency management and sequential messaging.

Lookalike & Expansion Modeling Find more of your best customers. We build custom lookalike and

expansion audiences based on your highest-value customer profiles and activate them across every major

platform.

Geo-Targeting & Conquesting Location-based targeting, geo-fencing around competitor locations, proximity

targeting, and market-specific campaigns that reach the right people in the right places.

Connected TV (CTV) & Over-the-Top (OTT) Bring the precision of digital to the impact of television. We

plan and execute CTV and OTT campaigns with household-level targeting, frequency management, and closed-

loop measurement tied back to your customer data.

Streaming Audio & Podcast Advertising Reach audiences through Spotify, Pandora, iHeart, and podcast

placements with precise audience targeting and attribution. Host-read, programmatic, and branded options.Out-of-Home (OOH): Billboards, Transit, Digital Screens Activate data-driven audiences in the physical

world through traditional and programmatic digital out-of-home placements. Location-targeted, dayparted, and

measurable.

Radio & Print Media Traditional and streaming radio, magazines, newspapers, and trade publications.

Strategic placements backed by audience data and circulation alignment.

Native Advertising In-feed, content recommendation, and sponsored content placements that match the

publisher environment while driving measurable engagement.

Retail Media Networks Reach high-intent shoppers at the digital shelf. We manage campaigns across Amazon,

Walmart Connect, Instacart, Target Roundel, and other retail media networks, connecting shopper data to

closed-loop sales measurement.

Creative Testing Frameworks Structured creative testing across formats, messages, audiences, and

placements. We build testing roadmaps that continuously improve performance and surface insights that inform

strategy.

Budget Pacing & Optimization Real-time budget management that maximizes performance across channels.

We optimize pacing, allocation, and bidding to ensure your spend is always working its hardest.

Attribution & Performance Analysis Multi-touch attribution, media mix modeling, and incrementality

analysis that give you an honest picture of marketing's contribution to revenue. We build the frameworks. We

report the truth.